I’ve worked on some really fun website design projects for New England restaurants lately and I wanted to share a little background on how we work with restaurant owners to create the perfect website experience with custom photography, videography, and copywriting. As a total foodie and a Vermont local myself, I understand the unique charm […]
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There’s a trendy style going around right now of having a mobile-style navigation (nav) on your desktop version of your website. I’ve even used this in a number of ways — both as primary and secondary nav. The coolest part is that the mobile-style nav will scroll with you or follow you down the page, […]
So you want to launch an online course or membership, AND you want to make sure you pick the best sales page builder so you can get the highest possible conversion rate on your offer. What’s the best platform to build your next sales page…my answer may surprise you.
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It’s so important as web designers and small business owners, to think of ways to increase your profitability so you can take home more income at the end of the day. That’s why my latest video shows 3 different ways to make more money in your design business.
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Are you still creating PDF invoices and contracts and storing them in a folder on your desktop, hoping you can keep track of it all? And also wondering if you’ll get that signature you need and be paid on time? Don’t worry, I’ve been there too.
But it’s time to say goodbye to PDF invoicing- there’s a better way! It’s called HoneyBook, and it’s an amazing client relationship management tool. Spoiler alert- your business is not too new or too small to use this amazing app. In my latest video, I share my favorite HoneyBook features, to help you streamline your business. So you can get back to doing what you do best- designing!
Email marketing is so important for your small business. You have full control over your list. You’re not at the mercy of an algorithm from any social media platform. You just have to keep sending those awesome emails, avoid the spam folder, and you’ll connect and build trust with your list. Choosing the right email marketing platform is so important for this.
After a small bout of “shiny object syndrome,” [I’m back with ConvertKit](https://localcreative.co/convertkit). The crazy good analytics alone is reason enough for me to stick with ConvertKit for good (although [Flodesk just launched their own version of Analytics](https://flodesk.com/email?ref=GALENM)… finally!). I can see exactly how many subscribers I get every day, which is amazing and which optin forms are the most popular.
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In my latest video, I go through some easy SEO tips for Showit customization. Although this list isn’t comprehensive, it does give you some quick and easy tips that you can implement right away to improve your Showit website’s ranking in Google search results. You can check out the video here.
If you’re a creative business owner who uses Showit for your website, you already know how amazing its customization features are. However, with great customization comes some complexity, especially when it comes to optimizing your website for search engines like Google.
Switching from a traditional web design project model to only working with clients through Design Days changed the game for my business. When I made the switch to Design Days, I was able to up-level my income, boost profitability, and most importantly, build the type of business I’d always wanted (with the flexibility I’d always wanted, too).
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You know the age-old phrase, “work smarter, not harder?” That’s totally me for my business. And in order for me to work smarter, I have to have a plan in place. It took a few years, but I finally have a system that allows me to create my YouTube videos. Thanks in large part to my so-called Lazy Person’s YouTube Setup, I am able to be consistent with my video creation.
