Email marketing is so important for your small business. You have full control over your list. You’re not at the mercy of an algorithm from any social media platform. You just have to keep sending those awesome emails, avoid the spam folder, and you’ll connect and build trust with your list. Choosing the right email marketing platform is so important for this.

After a small bout of “shiny object syndrome,” [I’m back with ConvertKit](https://localcreative.co/convertkit). The crazy good analytics alone is reason enough for me to stick with ConvertKit for good (although [Flodesk just launched their own version of Analytics](https://flodesk.com/email?ref=GALENM)… finally!). I can see exactly how many subscribers I get every day, which is amazing and which optin forms are the most popular.

This week on the Intentional Creative Podcast, I’m discussing all about implementing Flodesk workflows and automations in your own business.

A workflow in Flodesk is a series of emails or actions that a new subscriber will go through based on the time and date they join your email list.

The benefit of having a workflow is that subscribers will never miss important content since all subscribers receive the same email depending on how you segment your audience.

You are constantly trying to send more people to your website. If you’re attracting people who aren’t ready to work with you right now, you want to save those leads for later.

Email marketing, or sending your leads regular newsletter content is the perfect way to stay in touch.