I’ve worked on some really fun website design projects for Vermont restaurants lately and I wanted to share a little background on how we work with restaurant owners to create the perfect website experience with custom photography, videography, and copywriting.
As a total foodie and a Vermont local myself, I understand the unique charm and flavors that Vermont and New England restaurants bring to the table (sorry for the pun…).
But, we all know the feeling of trying to plan a special outing, googling restaurant after restaurant, finally making a reservation, and still not feeling 100% sure we’ve made the right choice.
Why, you ask? Because restaurants are typically lacking in the online marketing department. Confusing websites, blurry photos, and no real way to know what the dining experience is actually like before you arrive.
Our mission as a Vermont web design and marketing agency is to help you showcase your culinary artistry through a beautiful and clear website experience as well as photography and videography to help you stand out online.
Ready to work together on your website?
Click here to fill out our contact form and get in touch.
Creating The Perfect Restaurant Website Design
Your website is often the first impression potential diners have of your restaurant and that first impression is so important. We create websites that look great and perform well across all devices. Our designs are mobile-friendly, ensuring your site looks just as appetizing on smartphones as it does on desktops.
We focus on creating a high-end user experience that makes it easy for your ideal customers to find key information like your address, phone number, reservations, and online ordering options. It sounds simple, but there is a carefully crafted strategy behind every single website we design. It comes down to understanding your brand, your customers, and what goals you have for your restaurant. If you’re not sure where to start… Don’t worry! We can help with that too.
Capturing Your Culinary Artistry with Professional Food Photography/Videography
Most web design firms do just that… web design. We’re a bit different. We offer photography and videography services along with your website so everything works together seamlessly.
We don’t just snap pictures of plates; we tell your restaurant’s story through vivid imagery: A close-up of a chef’s hands delicately plating a signature dish, the warm glow of your dining room at golden hour, or the sizzle of a perfectly seared steak hitting the grill. We capture these moments and more.
For instance, for a farm-to-table restaurant, we might document the journey of locally sourced ingredients from the nearby farms to the cutting board, and finally to the beautifully prepared dish. We might even capture the satisfied smiles of diners as they cheers cocktails over a delicious meal. This visual narrative gives potential customers a genuine, almost tangible sense of what it’s like to dine with you.
We’re all about creating a virtual feast that not only showcases your food but also captures the unique atmosphere, the skill of your staff, and the overall dining experience that sets your restaurant apart in Vermont’s vibrant culinary scene.
Don’t live in the Vermont or New England area? No worries. We can recommend a photographer from within our network or work with one you already know and love.
Local Expertise, Personalized Service
We kick things off by getting to know you and discovering what sets your restaurant apart—from the one-of-a-kind menu to the staff that puts a smile on every customer’s face. We don’t just work remotely; we come to you when possible, soaking in your restaurant’s unique vibe. This hands-on approach allows us to craft a truly personalized visual story that shines through your website and every piece of media we capture.
Did we mention that you can also use all the photography and videography we capture on social media? Just another perk of working with our experienced team.
We understand that not all clients are tech-savvy, and that’s okay! Our approach is designed to make the web design process as smooth and stress-free as possible for everyone involved. We take care of all the backend setup and provide simple instructions making it easy for you to swap out menus, change website content, or update crucial information like hours of operation. Our user-friendly systems allow even the most technologically challenged clients to manage their websites with confidence. By simplifying things, we ensure that you can focus on what you do best, while we handle the rest.
Did We Mention We’re SEO Pros Too?
We don’t just create beautiful websites; we ensure they’re discoverable too. Our SEO strategies are tailored specifically for local restaurants, helping you rank higher in search engines where potential diners are looking to book the perfect spot.
Website Design for Vermont Restaurant Owners
Recently, I had the pleasure of working with two restaurants in southern Vermont under the same ownership. We developed two unique websites that highlighted both restaurants’ individual characteristics while also emphasizing their shared ownership.
Our process involved a half-day photo shoot at each location. We captured a wide range of visual content, including food photography, ambiance shots, and behind-the-scenes footage. These elements were then carefully edited and seamlessly integrated into the website design.
We start each site with concise navigation, clear calls-to-action, and a large video heading that showcases a few favorites from the menu, specialty cocktails, and the overall look and feel of the restaurant.
As you continue to scroll you’ll see important information like the business address, hours of operation, and links to each menu. Text and visuals are balanced throughout to help the page content flow.
At the bottom, we have a gallery of general images featuring staff, food, dining areas, etc. to help potential guests set expectations. You can view the live websites here and here.
This project perfectly demonstrates our expertise in visual storytelling, web design, and brand development – key strengths we bring to all our client work.
Beyond Vermont Restaurants
We’ve been lucky enough to work with all sorts of amazing food businesses from all over the country, including a fresh food market in Cincinnati, Ohio, and a farm-to-table wedding caterer in upstate New York.
While we didn’t personally capture photos and videos for these clients, we were able to design beautiful websites with the images they already had.
Ready to Refresh Your Restaurant Website?
Your kitchen is an outlet for culinary creation, a haven for food lovers, and a cornerstone of your vibrant community. A boring website just won’t cut it. You want to craft a digital experience that’s as warm, inviting, and unforgettable as the aroma wafting from your kitchen. You want to tell your unique story and showcase your passion for the food you make.
If you’re nodding along, feeling that spark of excitement, it’s time we chat! Whether you’re a cozy café, a farm-to-table eatery, or a bustling bistro, we’re here to help you stand out online.
Your future customers are out there, hungry for what you’ve got to offer. Let’s make sure they find you!
We work with clients from all over the world, whether you’re local to us or not. Reach out and let’s chat about your project.
