If you’re a wedding planner looking to attract more dream couples and actually book them, your website has to do more than look pretty—it needs to work.
Let’s be honest: your services? Top tier. You’re organized, calm under pressure, and probably have backup bobby pins, stain remover, and a seating chart plan B tucked in your back pocket at all times.
But your website? Womp womp.
The homepage feels a little like a time capsule. The copyright still says 2023 (we’ve all been there). The mobile experience is… confusing at best. And there’s nothing that screams, “I’m the one who’s going to make your wedding weekend unforgettable.”
Meanwhile, on client calls, you’re poised and professional. You know exactly how to guide your couples. You give high-end energy, but your website is giving “I threw this together on a Sunday in 2019.”
And listen, I get it. When I was planning my own wedding, I came across so many planner websites that were fine—but left me wondering:
- Are they actually located near me?
- Do they even have a process?
- Are they booking 2 weddings a year or 200?
- Do they get my style, or are they going to try to convince me to do burlap and mason jars?
Your website should answer all those questions (and then some), before they even hop on a call.
This post is your no-fluff, real-talk guide to building a wedding planner website that makes couples (of all kinds) say: “Yep, this is the person I want by my side on the most important day of my life.”
Let’s dig into what your site needs to go from “meh” to marry me.
Design That Feels Like You
Your website is the first impression most couples will get—so make it count. Whether your vibe is modern and minimalist or romantic and editorial, the design should reflect your energy and your approach.
This goes beyond looking “pretty.” It should feel like meeting you in person. Your photos, your copy, your layout—all of it should speak directly to the kind of couples you want to attract, even if that means showing up differently than what you’ve done in the past.
Putting your best foot forward visually also establishes authority. It signals to potential clients that you’re not just creative, you’re a professional they can trust. And when they trust you? You get fewer micromanaging emails and more laid-back, aligned couples who are confident in your process.
Conversion + Copy: It Has to Work
Pretty doesn’t pay the bills. Your website needs to function just as beautifully as it looks.
That means:
- It loads quickly.
- It’s mobile-friendly.
- It answers common questions right away.
- It leads visitors straight to your contact form with zero confusion.
As a designer and copywriter, I know that great visuals only go so far. Clear, personality-driven copy that explains your services and showcases your approach is what gets people to click that inquire button.
Don’t Sleep on SEO
Even in the age of AI, SEO matters. You want to show up when someone searches “wedding planner in [your city]” and that means having a site built with strategy.
That includes keyword-rich copy, optimized images, clear headings, and pages that are actually worth ranking. We go over this during your strategy call and offer SEO-friendly copywriting if you don’t want to write it yourself.
Your website should help couples find you—not just look good once they land there.
In their article on wedding industry statistics, Nunify highlights the importance of online presence for wedding planners:
“Over 50% of people look for wedding planners online such as search engines, social media etc. It is better for wedding planners to optimize their website or social media handle and increase online presence.”
Systems That Support Your Business
Once someone inquires, your behind-the-scenes process matters just as much as your marketing.
We recommend using a CRM like HoneyBook to manage everything from proposals to invoices. It streamlines communication, automates repetitive tasks, and helps you look like the pro you already are.
We can set all of this up for you—connected directly to your site—and even provide templates to save you time. Want to try HoneyBook? Grab my 30% off discount here (my affiliate link) and get access to my free proposal template too.
Template or Custom Wedding Planner Website?
Thinking about going the template route? A wedding planner website template is a great place to start if you’re newer to the industry or on a tighter budget.
We help clients:
- Select a Showit, Squarespace, or WordPress template that matches their style
- Customize it with their branding and content so it feels unique (not copy-paste)
When you’re ready to invest in a fully custom site, we’ve got you covered there too. We design one-of-a-kind websites built to convert, support your goals, and showcase the full experience of working with you.
Whichever path you choose, we’ll guide you through it.
How much does a wedding planner website cost?
Most fall between $3,500 and $10,000 depending on the size, scope, and number of pages. We can talk more on your discovery call. Book yours here.
How long does it take to design a wedding planner website?
The full project typically takes 1–2 months, but the bulk of the design work is done in just a few days thanks to our Design Day strategy. You’ll have templates and checklists to make content submission easy.
Which website platforms do you recommend for wedding planners?
We recommend Showit, Squarespace, or WordPress depending on your goals. We’ll talk through the options on your strategy call to find the best fit for your needs and workflow.
Can I update my wedding planner website myself?
Yes! You’ll get a custom training video so you feel confident making future edits. We make sure the site is easy to update and manage on your own.
Ready to Book More Dream Clients?
Your website should be more than a portfolio. It should tell your story, set the tone, and turn the right couples into booked clients.
Whether you’re starting with a wedding planner website template or ready for a full rebrand and redesign, I’d love to help you create a site that actually works.
Head to the contact form and let’s get your project on the calendar!
