Your inn is an experience, and your website should reflect that. As a Vermont-based design studio, we specialize in creating websites for inns, boutique hotels, and small hospitality businesses in New England that capture the unique character of your property. Whether you’re offering cozy weekend getaways, destination weddings, or family vacations, we’ll help you turn website visitors into loyal guests.
Our Process
Designing a website for an inn or boutique hotel goes beyond aesthetics. It’s about reflecting the personality of your property while making it easy for guests to book and explore everything you offer. Here’s how we approach each project:
- Discovery & Strategy: We start by learning everything about your property and your goals. Whether you’re focused on intimate escapes or hosting memorable weddings, we’ll create a strategy tailored to your unique offerings.
- Designing Your Digital Space: Your website should feel like an extension of your inn—welcoming, modern, and easy to navigate. We design with your guests in mind, ensuring the site is visually appealing and user-friendly, with seamless booking functionality. Plus, we make sure it’s optimized for mobile since many visitors will book their stay on the go.
- Photos & Videos That Capture Your Story: While we don’t always handle photography ourselves, we work closely with talented photographers to help you tell your story through stunning visuals. Whether it’s showcasing your rooms, amenities, or your venue’s unique charm, we ensure your photos and videos align with the website’s design and help your guests imagine themselves at your inn.
- SEO That Gets You Found: We don’t just design beautiful websites—we also make sure they’re built to rank. Our SEO strategy is tailored to help you show up in search results for key terms that matter to you, whether it’s attracting local guests or out-of-towners looking for the best Vermont getaway. From keyword research to content creation, we optimize your site to drive more organic traffic.
- Launch & Ongoing Support: When your site is ready to go live, we ensure everything runs smoothly. After launch, we provide continuous support and updates to keep your site fresh and relevant, helping your inn grow alongside your business.
Additional Features We Offer
- Wedding Venue Pages: If your inn doubles as a wedding venue, we can help you build a dedicated wedding page to showcase your beautiful space, packages, and testimonials. With a user-friendly gallery, contact forms, and event details, couples can easily envision their big day at your property.
- Booking System Integration: We integrate third-party booking tools (or custom systems) directly into your website for a streamlined experience. Your guests can book their stay with ease, directly from your site.
- Local SEO: With Vermont’s natural beauty as the backdrop, we help your inn stand out in local searches. We optimize for location-based keywords to attract guests looking for a peaceful Vermont escape or the perfect venue for their wedding.
A Real-Life Example:
One of our favorite projects was designing the website for The Barnstead Inn, located in Manchester, Vermont. This modern farmhouse-style inn offers a blend of rustic charm and contemporary elegance, and we worked with them to design a site that reflects their unique aesthetic while driving bookings.
Here’s what we did…
- Custom Web Design: We designed a site that feels modern and welcoming, capturing the inn’s beautiful blend of farmhouse style with sleek, contemporary details.
- SEO: We tailored the site’s structure and content to help it rank for important terms, bringing in more organic traffic from people searching for unique stays in Vermont.
- Booking System Integration: We made it easy for guests to check availability and book directly through the site, giving them a seamless user experience.
We love helping clients like this attract more visitors and event bookings.